Lead, Digital & New Media

Overview

The Lead, Digital and New Media, oversees the station's digital and new media initiatives. This role involves managing the station's online presence, developing digital content, and exploring new growth opportunities.

No. of Vacancies

Specific Skills

7+ years of experience in digital media, content creation, and social media management.
Proven track record of improving digital engagement and driving business growth.
Strong understanding of digital marketing principles, SEO, and social media algorithms.
Excellent written and verbal communication skills.
Ability to multitask, prioritize, and meet deadlines.
Strong leadership and team management skills.
Passion for radio and digital media.

Responsible For

Key Responsibilities:

Digital Strategy:
- Develop and implement a comprehensive digital strategy aligned with the overall business objectives of the station.
- Identify and leverage emerging digital trends and technologies to enhance our online presence.
- Monitor industry best practices and competitor activities to stay ahead of the curve.
Content Creation and Management:
- Oversee the creation and curation of engaging digital content, including articles, videos, podcasts, and social media posts.
- Ensure content is aligned with the station's brand voice, style, and target audience.
- Optimize content for search engines (SEO) and social media algorithms to maximize visibility.
Social Media Management:
- Manage and grow the station's social media presence across various platforms (e.g., Facebook, Instagram, Twitter, TikTok).
- Develop and execute effective social media campaigns to increase engagement, follower growth, and brand awareness.
- Monitor social media conversations and respond promptly to inquiries and feedback.
- Utilize social media analytics to measure performance and identify areas for improvement.
Digital Marketing and Advertising:
- Collaborate with the sales team to develop and execute digital advertising campaigns.
- Explore innovative digital marketing strategies, such as influencer partnerships, sponsored content, and native advertising.
- Track and analyze the performance of digital marketing campaigns to optimize ROI.
Website Management:
- Oversee the website's content, design, and functionality.
- Ensure the website is user-friendly, mobile-responsive, and optimized for search engines.
- Monitor website traffic and user behavior to identify areas for improvement.
Team Management:
- Lead and mentor a team of digital content creators and social media managers.
- Foster a collaborative and creative work environment.
- Set clear goals and expectations, provide regular feedback, and recognize and reward team members' achievements.

Additional Requirements

Key Competencies:
- Strategic Thinking: Ability to develop and implement effective digital strategies.
- Creativity: Ability to think outside the box and generate innovative ideas.
- Analytical Skills: Ability to analyze data and draw insights to inform decision-making.
- Adaptability: Ability to stay up-to-date with the latest digital trends and technologies.
- Attention to Detail: Ability to ensure accuracy and consistency in all work.
Additional Skills (Preferred):
- Experience with video production and editing.
- Knowledge of podcasting and live streaming.
- Experience with digital advertising and paid media.

Job Nature

Full Time

Educational Requirements

Bachelor's degree in Journalism, Marketing, Communications, or a related field.

Experience Requirements

Job Location

Abuja, Nigeria

Job Level

Jr. Position